![]() And that agreement has already been extended for another eight years and another $8.8 billion, locking up the rights through 2032. The companies are paying a lot for the tournament’s rights: In 2010, they shelled out $10.8 billion to air the men’s basketball tournament from 2011 through 2024. Why is so much of the tournament available only to those who pay for cable? Because that’s how CBS and Turner Sports want it. Every one of the NCAA’s 2022 Men’s Basketball Tournament’s 67 games will air live somewhere, but in many cases, they’ll require a subscription to tune in. The ball is tipped, and there you are … trying to wrap your head around the many ways to watch March Madness and the various log-ins you might need to do so.
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